By the time we met Banza in early 2020, the company was already a much-loved national brand, best known for its popular line of chickpea-based pasta, rice, and mac & cheese. In the spring, Banza came to Foodwit for support as it prepared for another exciting launch: pizza! While Banza already had foundational experience in food processing and packaging, launching several pizza SKUs meant introducing new formulations, ingredient types, manufacturing processes and a new cold-chain distribution model - each with an array of complex quality and regulatory considerations. While preparing to launch its pizza product, the Banza team was also continuing work on other product development projects. It needed the right partner to help manage the complex regulatory and quality challenges that come with quickly growing a CPG brand.
We partnered with Team Banza to support the pizza go-to-market process while continuing to prioritize the protection of the company’s flagship pasta line throughout the busy launch.
As Banza’s innovation teams sprinted towards launch, delivering deep technical expertise with flexibility and speed was key.
As an extension of the Company’s Technical R&D and Quality teams, Foodwit worked with Banza to:
Foodwit’s managed Regulatory & Food Safety services gave Banza immediate flexibility to focus on internal innovation plus full support for leading and guiding programs as an extension of Banza’s existing technical team. With the confidence of an expert team, and time to focus on innovation, Banza was able to successfully launch its pizza line through direct to consumer and retail channels while upholding the high Brand standards expected by Banza customers.
“Foodwit was an invaluable resource as we worked to launch a new product line and build out our brand new cold-chain logistics. The Foodwit team provided ongoing, prompt and thorough regulatory guidance, which informed critical decisions tied to packaging, quality and food safety programming. Foodwit continues to be an incredible resource as our company grows and our regulatory and compliance needs continue to evolve and grow.”
– VP of Product, Banza