A global QSR was seeking to establish more permissible food through the lens of health, wellness, and public policy considerations. The goal was to provide a proactive approach to shifting consumer interests and regulatory landscape, while preserving the brands freedom to operate in varied global markets.
By engaging with external and internal stakeholders to understand what pressures the brand was experiencing, specific pillars of the business were identified for continued growth and improvement. Pillars included nutrient and ingredient guardrails, operating criteria for specific consumer groups (e.g., youth), portion balance, and new menu opportunities (e.g., plant-based). Engagement with brand experts across the globe allowed for the development of modular objectives that would be achievable dependent on market readiness, maturity, and external pressures.
“Partnering with Foodwit was key in the development of our brand nutrition strategy. The team went above and beyond to understand the internal and external pressures a quick restaurant service company faces, such as: health & science data for ingredients and our products, our customers preferences, current media narrative, global and local regulations, international trade policies, and internal stakeholder dialogue.”
- Head of Food Innovation & Technology, Global QSR
Identified white-space opportunities for portfolio mix, formulation, and marketing claims against select competitors to inform key brand initiative for the Head of Marketing.