An international vegan chicken brand needed support to assure FDA compliance as they prepared to introduce product to the US market.
An initial review was conducted and the client was provided with an overview of US requirements, ingredient standards, and labeling criteria. Foodwit worked with the brand, its design agency, and contract manufacturer on iterative formulations and label designs. Foodwit coordinated acquisition of product information including lab results, specifications and formulation information, and label data was analyzed and prepared for the design agency along with substantiation of desired claims.
Identified white-space opportunities for portfolio mix, formulation, and marketing claims against select competitors to inform key brand initiative for the Head of Marketing.