Scaling Product Offerings Through Strategic Automation

meal kit components in clear packaging including lettuce, tofu, and seasonings

Scaling Product Offerings Through Strategic Automation

Client: Direct to Consumer Meal Kit Company

Opportunity

Over an eight-year period, our client experienced exponential growth, scaling their offerings from 10 offerings per week to over 100. This growth strained resources, increased the risk of manual compliance errors, and hindered their ability to innovate. They needed a robust, automated solution to liberate their team from tedious data entry, ensure regulatory compliance, and pave the way for continued, sustainable expansion.

Approach

To address the client's scaling challenges and regulatory data bottlenecks, Foodwit implemented a multi-phased, technology-driven solution by:

  • Developing a bespoke technology that integrated with the client's nutrition software to automate the creation of regulatory publications, eliminating manual graphic design.
  • Collaborated with the client's engineering team to design an automated process for nutrition analysis and to streamline manual data entry.

Result

  • Increased publication output by 640% with no impact on production timelines.
  • Achieved a cost reduction of over 82% per publication.
  • Reduced the time spent per by 91%, opening up more time to focus on high-risk regulatory matters. 
  • Established a foundation for long-term efficiency and compliance in the client's nutrition information workflow.

“Foodwit is a passionate and dynamic team that looks to be your true partner no matter the size of your company or the scope of work. They have been an absolute pleasure to work with throughout the past 6+ years and I look forward to our continued collaboration with them.”

-General Manager, DTC Meal Kit Brand

Industry

Direct To Consumer

Services

Regulatory

Growth Strategy

Software Solution Development

Managed Services

Nutrition Analysis Automation

Label Compliance at Scale

Project Team

Emily Easton

Emmalea McMullen

Sovanny Hartnett

Service Contact

Becki Holmes (Founder / Principal)

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